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1. Identify two products that you have used or consumed within the last 24 hours that are produced by an international company. Perhaps you brushed your teeth, drove your car, watched cable or satellite TV or used a hand-held electronic device. Identify the company behind the product. What strategy does the company employ behind each good or service: low cost, differentiation or focus? Explain in detail how you arrived at your answers and decisions.
2. Select one of the two companies you identified above. Locate the company's annual report on the Internet. What is the company''s mission statement or overriding objective? In which nations does it produce and market its products? Does the company standardize its products on a global basis or does it take a multinational approach and adapt its products for different markets?3. Advancements in technology greatly affect international business strategies. How does technology affect and/or change the way this company structures its products and marketing?4. In your opinion, are the strategies working for this company? What would you recommend or what would you do differently?
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