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Questions
1. Why does Target want to know when its customers are getting ready for the birth of a child?
2. Based on what you read in the article, what is the main reason why companies want information on their customers' habits?
3. Do you believe that this level of knowledge on its customers by Target is ethical? Does it make you want to shop at Target more, less, or has no effect?
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces
discusses about visiting a bank and obtaining a loan application
In what situations do you believe that the external environment of the firm is more important than the internal environment as a determinant of the firm's profitability? Explain.
Compare the three major models of staffing found in the readings and select the implications that recruiters face in successfully obtaining the desired talent for the organization.
Explain Marketing 4Ps and marketing mix and How are the goods or services produced in a firm differentiated
Identify all brand elements (logos, symbols, characters, packaging, slogans, trademarks). Identify the inherent attributes of the product/idea/service (pricing, communications, distribution policies, other relevant marketing activities)
Explain Dealing with a Cyber Squatter and what steps can you take to ensure worldwide protection of your domain name
Why do nations trade? What is meant by the concept of "Comparative Advantage"? Could a nation be better off economically, if it practiced an isolation policy
Think about your two companies from week 3 assignment. Pick a real (meaning non fictitious) magazine in which one of your companies may want to advertise. Pretend you are the account executive for that magazine publisher, and write a professional ..
wal-mart stirs a lot of emotions from many people. peopleeither love or hate the store and its influence has
Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition
Compose ideas for test marketing, product introduction, and commercialization of new products to market. Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
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