Communications serves a host of roles within an organization
Course:- HR Management
Length: 400 Words
Reference No.:- EM13816084

Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> HR Management

Marketing communications serves a host of roles within an organization. Discuss these roles with respect to both pre-purchase and post-purchase phases. Describe a recent commercial or other form of advertising you recently viewed that did not effectively communicate the benefits of the product or service. What could they have done better within their marketing communications?


Verified Expert

Preview Container content


Marketing is geared at building lasting relationships with an organization’s customers and is therefore focused on communicating with the customer throughout the entire decision making process (Kerin, & Peterson, 2013).

A customer’s decision to purchase a product good or service indicates a successful marketing campaign. A failure to purchase indicates non-achievement of a marketing campaign goals and objectives.

In addition, when a customer makes repeat purchases, this indicates an achievement of the goal of building a relationship through marketing initiatives (Percy, 2014).

Put your comment
View Conversion
  1. user image

    Thanks a lot for providing me a quick solution. i actually needed it within an hour and was looking for a service that could help me out. I found 4-5 services but most cheap was yours so i came to you. I was not sure what i'm going to get but really that is fantastic solution. much appreciated.

Ask Question & Get Answers from Experts
Browse some more (HR Management) Materials
You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE's use of
Imagine that you are an expert in the principles of business leadership. You have been invited to present at a conference held for some of the top executives at Fortune 500
This means that the presentation should be about Learning to Become a Machine Operator: The Dialogical Relationship Between Context, Self, and Content from a Human Resources
Explain the seven components of traditional intelligence. Which of the seven components of traditional intelligence represents your best mental aptitude? What is your eviden
Question 1: Explain the similarities and differences that exist among merit pay systems, incentive pay systems, and person-focused pay systems. Of the three of these pay sys
Everything that HR does is supposed to contribute to employee motivation. This is easier said than done, especially since there is not even any real agreement about the defi
WBD Enterprises is a web design company that is competing on a global basis. The company has 40 employees, including two who specialize in marketing the company’s web design s
According the text, the fundamental purpose of a compliance plan is to create an organizational culture that promotes the prevention, identification, and resolution of issue