+1-415-670-9189
info@expertsmind.com
Communications serves a host of roles within an organization
Course:- HR Management
Length: 400 Words
Reference No.:- EM13816084





Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> HR Management

Marketing communications serves a host of roles within an organization. Discuss these roles with respect to both pre-purchase and post-purchase phases. Describe a recent commercial or other form of advertising you recently viewed that did not effectively communicate the benefits of the product or service. What could they have done better within their marketing communications?

Answered:-

Verified Expert


Preview Container content

Introduction:

Marketing is geared at building lasting relationships with an organization’s customers and is therefore focused on communicating with the customer throughout the entire decision making process (Kerin, & Peterson, 2013).

A customer’s decision to purchase a product good or service indicates a successful marketing campaign. A failure to purchase indicates non-achievement of a marketing campaign goals and objectives.

In addition, when a customer makes repeat purchases, this indicates an achievement of the goal of building a relationship through marketing initiatives (Percy, 2014).




Put your comment
 
View Conversion
Minimize
  1. user image
    inf816084

    Thanks a lot for providing me a quick solution. i actually needed it within an hour and was looking for a service that could help me out. I found 4-5 services but most cheap was yours so i came to you. I was not sure what i'm going to get but really that is fantastic solution. much appreciated.



Ask Question & Get Answers from Experts
Browse some more (HR Management) Materials
Analyze the opportunities and threats in the external environment that could have an impact on HR within the next three years. Recommend two strategies that will take advant
Many think of leadership and management as quite similar, while others make a strong distinction between the two. Within the human-resources context, what is the difference
What does the human resource management system of finance sector in Ethiopia look like, what is the strategy of finance sector in Ethiopia and describe the comprehensive overv
Ethics and Performance-Based Compensation - Current stockholders and investors will be forced to pay out the bonuses, with the altered estimate as a critical factor. Do you a
Assess the importance of the Employee Retirement Income Security Act (ERISA) when an employer provides benefits of any kind. Classify two (2) pros of an employee using the b
Using examples from a minimum of two real-life organisations, critically evaluate the impact of contemporary HR practices on organisational productivity. These practices may
Pete Sazich, the accountant for Moore Company, feels that all bad debts will be eliminated if credit transactions are done by credit card. He also feels that the cost of the c
Answer the following prompts as you reflect on your group analysis: Provide a brief summary of the composition of the group and the task assigned to the group. Identify a conf