Communication market analysis-advertising goals are derived

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Reference no: EM131232616

1. An examination of competitors during the communication market analysis involves:

identifying a firm's major competitors

an examination of domestic competitors in terms of their product portfolios

identifying all of a firm's competitors and what they are doing in marketing communications

identifying the pricing and distribution strategies of all competitors

2. When an advertising agency researches and reads about a client before developing the advertising campaign, the process is called:

agency selection

general pre-planning input

product-specific research

the major selling idea

3. Advertising goals are derived from:

communications market analysis

the message theme

communication objectives

mission statement of te company

Reference no: EM131232616

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