+1-415-670-9189
info@expertsmind.com
Coca-cola blak was introduce to various international market
Course:- Business Management
Reference No.:- EM13711749




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Business Management

Introduction
Coca-Cola Blak was introduced to various international markets including the USA and discontinued in the US market in 2007. In this case you are to analyze a famous firm's product failure and in doing so demonstrate your understanding of a promotion strategy, what elements in the overall marketing strategy communicate about a product.

Case Question
Write a 2-3 page paper in which you respond to the following case question:

Analyze the failure of Coca-Cola Blak in the U.S. market. Assume that Coca-Cola has decided to re-formulate the product's taste and re-launch it and you are in charge of the promotions campaign for the re-launch. Explain the issues and factors you would take into account and the elements you would include in developing your promotions strategy for the re-formulated product.


In answering this case question aim to demonstrate your learning not only of the materials from MOD04, but also those from MOD01-03. Ensure that you repeat the case question in full and verbatim on the title page of your submission. Excluding your title and reference pages, your paper should be no more than three pages long. Please submit your case for grading by the end of this module.

CASE EXPECTATIONS
Use information from the background readings as well as the case articles and any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.

The following will be assessed in particular:

Your demonstrated understanding of the marketing concepts central to the case question.
Your demonstrated understanding of factors related to the development of an effective promotions strategy through the analysis you conduct in the context of the case.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Business Management) Materials
National Bureau of Economic Research.  CIA's World Factbook. Organization for Economic Co-operation and Development.  You should also consider the sources in the University
'The primary means of sustaining a competitive advantage is to adjust faster to the environment than your competitors do.' Critically discuss this statement explaining the i
Make an interesting point about training your employees to create good customer service. However, would you continue to patronize a business if they had poor customer serv
True/False; In case of deductions for medical treatment under Section 80DDB the amount of deduction will be reduced by the amount received under an insurance policy or the a
After watching the video, from a project manager point of view, discuss the importance of knowing the scope of the project, the scenario of the project, in this case an expe
Explain What are some presentations-tool options available in the marketplace and Choose three tools and research them and What are the advantages and disadvantages of the thr
Determine the following: a. Expected activity times b. Earliest activity times c. Latest activity times d. Activity slack e. Critical path f. Expected project duration and var
BIS/221- Research various decision-making process options and the advantages and disadvantages of each. Select a decision-making process, or design your own process using you