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In Ch. 12, provide two examples of services and then explain the nature of their four characteristics of intangibility, inseparability, heterogeneity and perishability. Also, provide two examples each of people processing, possession processing, mental stimulus processing and information processing that are not listed in the book.
How should Radisson (p 25 of case ) define and implement their service guarantee? What role should information technology play in accelerating the drive to improve service quality? How should Radisson measure and improve customer satisfaction and em..
Catherine (wife) and Peter (husband) Mallen had lived together unmarried for some four years when Catherine got pregnant and a marriage was arranged. Peter asked Catherine to sign a prenuptial agreement. Further, he contends that disparities in the p..
A bakery buys sugar in 15-pound bags. The bakery uses 5000 bags of sugar each year. Carrying costs are $20 per bag per year. Ordering costs are estimated at $5 per order. Assume that the bakery is open 250 days a year and its daily demand is estimate..
Integrated Marketing Communications (promotion) strategy for your company. Describe a movie theaters integrated marketing communications (promotion) strategy. How do you communicate with your target market? What is the best means of communication for..
Annual demand is 37,500 pies per year. What production run size should be used?
Sketch the results of a sensitivity analysis
Consider a firm where the effort undertaken by managers can affect cash flows in the next period. For simplicity, assume managers either exert low effort or high effort. Assume that investors cannot observe effort. Assume that, with low effort, the f..
How would you rate the comparative competitiveness of the two companies and if you are employed by company ABC that does not employ SPC, how could spec help the firm and how would you recommend?
David Unkar holds a Dunkin' Donuts franchise. The terms of his franchise agreement require him to use only those ingredients furnished by Dunkin' Donuts. He is also required to buy its napkins, cups, and so on, witht the Dunkin' Donuts trademark on t..
You are a manager, and you believe the expense reimbursement system for salespeople is far too slow, taking weeks instead of days. How would you go about convincing other managers that this problem needs to be addressed?
QUANTITY: How long/ short do these lists come out as? What does this say about the relative significance these “things” have for us? QUALITY: How positive/ negative are the words on the list? b. What does this say about the relative significance thes..
(RentAPhone) RentAPhone is a new service company that provides European mobile phones to American visitors to Europe. The company currently has 80 phones available at Charles de Gaulle Airport in Paris. What is the average number of telephones the co..
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