User Account

All Pages

Characteristic of the target market

Assignment Help Marketing Management
Reference no: EM131085289

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product that would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

Format your assignment consistent with APA guidelines.

Reference no: EM131085289

Questions Cloud

Strategic view of industrial and organizational markets : 1. Please explain the macrosegmentation based in the product categories in the business market. 2. Sara Lee Corporation derives more than $1.5 billion of sales each year from the institutional market (for example, hospitals, schools, restaurants). ..
Do americans spend too much for drugs : Should the pharmaceutical industry become more regulated? If the government buys the rights to patented drugs and then distributes the drugs to the public, will the costs for pharmaceuticals be reduced?
Write a lab report about a dissection of a brain : Write a lab report about a dissection of a brain that was 4cm anchor and 3.5 largo we saw all the cranial nerves. cerebellum was 4cm an and 3.5 large.
Why do you think psas strategic alliances : Do you think PSA should revise its strategy of entering into joint ventures, considering that it was experiencing falling sales (in Europe), while VW, even without alliances, was able to secure a large market share?
Characteristic of the target market : Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
What percentage of bottles containing less than machine b : If Machine A is used to ll 60% of bottles. (a) What percentage of bottles containing less than 499ml comes from Machine B Can anyone explain this to me?
Generate a system clock : It may take several RTIs to trigger one change of the LED pattern for this problem.
Show the effects of this action on the bs : 1 Assume Andursco's common stock is quoted on the OTCBB at 159/ 7/19. The VP of finance recommends a 4-for -1 split to increase trading activity. show the effects of this action on the BS, and on a shareholder of the company.'
Verge of moving into the next stage : What market characteristics lead you to feel this way? Is there evidence that any of these markets are on the verge of moving into the next stage of the life cycle? Explain?

Reviews

Write a Review

Marketing Management Questions & Answers

  Analysis of the ethical issue

Watch the 2 videos below (video no. 1 fast food ads Vs reality experiment) and (video no. 2 misleading labeling) then answer the following questions on each video. Recognition of the ethical issue and Analysis of the ethical issue

  Prepare a flowchart of the back-stage

Choose a real-life service organisation that you are familiar with and prepare a flowchart of the back-stage as well as the front-stage operations of this business.

  What are iajs logistic requirements

What are IAJ's logistic requirements and how would you go about identifying them?

  The purpose of the final paper is for you to culminate the

final paperthe purpose of the final paper is for you to culminate the learning achieved in the course by demonstrating

  Explain the stratification system

Explain the stratification system In terms of what are the three main production systems for sheep in the UK? Include In your explanation:

  Debate the role entrepreneurship plays in america

From the e-Activity, debate the role entrepreneurship plays in America. Next, determine three to five potential advantages and challenges that entrepreneurial ventures must consider. Justify your response

  Determine the characteristics of the youth

Determine the characteristics of the youth (Generation X and Generation Y). What are the public relations implications regarding the use of their media habits and preferences

  Who start to introduce 4ps

Who start to introduce 4Ps and who used 4Ps - Start to question yourself whether 4Ps still relevant and/or can be used nowadays?

  Identify target markets in which you can brand a product

Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statem..

  Explain how has the internet changed the tactics

Explain How has the Internet changed the tactics and How has the Internet changed the tactics organizations use in their marketing mix

  Analyze the overall role of store associates in serving

Analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples.

  Explain validity questions of entrepreneurship

Explain Validity Questions of Entrepreneurship and What questions should you ask yourself about how the information was obtained in order to decide whether to view it was accurate or valid

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd