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Some marketers sense that the image of the particular channel in which they sell their products does not matter, all that matters is that the correct customers shop there and the product is displayed in the right way. Others maintain that the channel’s image, such as a retail store, can be critical and must be consistent with the image of the product.
Respond to the following:
• Consider the statements “Channel images do not really affect the brand images of the products they sell” and “Channel images must be consistent with the brand image." Take a stand and justify one statement, supporting it with examples from other resources.
The average annual investment cost of a workstation in New Jersey has been calculated to be $100,000. It has been calculated to be $150,000 in Kentucky.
Which of the following system represents interrelated activities?
Describe the purpose of a training needs analysis. How can a training needs analysis help a business become more of a "learning" organization?
Ram Manufacturing Company, in Hayward, California, makes LED flashing lights for toys. The company operates its production facility 300 days per year. It has orders for 12,000 flashing lights per year and has the capability of producing 100 per day. ..
Analyze the need for project management in today's companies. Which companies (or industries) have the most need for formal project management practices and why? Please provide specific examples.
Lefler Company is considering purchasing equipment. The equipment will produce annual cash inflows of $44,000 for 3 years. Lefler requires a minimum annual rate of return of 8%. Assuming that the cash inflows are received at the end of each year, wha..
Determine two constraint equations for this LP problem, but do not solve! Hint: The number of constraint equations must equal the number of decision variables. Only two are required
discuss some of the aspects of the transfer of training. What are the primary factors that play a role in the success of the process? How can application of the training objectives be sustained? What are some of the challenges?
Some industry analysts think soft drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warned that products such as Coke Zero will cannibalize lost market share from..
what impact will flexible work schedules have on employees commitment to their employers? on employee productivity? on
Describe the most challenging obstacle you've had to overcome. Discuss its impact on your life. What have you learned from the experience? How has overcoming this obstacle shaped who you are today?
discuss the advantages and disadvantages that are associated with laying out a project plan using project management software versus not using project management software. Provide a rationale for your response.
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