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1) What are at least five new product ideas that could really increase new revenue for Wendy's Fast Food Restaurant?
2) Out of the ideas you list which one do you think would really have the best chance of succeeding in generating additional revenue and not just cannibalizing the existing products sales?
3) Explain why your best choice seems stronger than the others?
4) Regarding new product development in general, list at least three major factors that you feel might contribute most to launching successful new products for any type of product or service being introduced?
If the standard deviation of the price of meals in Sa Francisco was $10, determine the largest proportion of meal prices that could be larger than $50.
What is Strategic Human Resources Management and how does it link the people with the strategic needs of the business?
Why does Akamai need to geographically disperse its servers to deliver its customers’ Web content? If you wanted to deliver software content over the Internet, would you sign up for Akamai’s service? Why or why not? What advantages does an advertiser..
Senior leaders must understand how to motivate employees in a variety of ways. Research major motivational theories, and pick 3 theories to discuss.
Suppose you are an HR professional who convinced your company's management to conduct a survey of employee satisfaction. Your budget was limited, and you could not afford a test that went into great detail. Suggest numerous ways you might begin to ma..
Which of the following is NOT one of the four main roles performed by marketing communication? Which of the following is NOT a benefit provided by e-commerce?
The attractiveness test is the most important test for determining whether diversification into a new business is likely to result in 1 + 1 = 3 increases in shareholder value (as opposed to simply a 1 + 1 = 2 type of increase).
You are CEO of a rapidly growing video rental company and have plans to go international in the very near future. What steps would you take to enter the international marketplace? How would you organize your company? Why?
A methods and measurement analyst wants to develop a time standard for a certain task. In a preliminary study, he observed one worker perform the task six times with an average observed time of 20 seconds and a standard deviation of two seconds.
What global marketers do and what issues might they need to address in their marketing planning to launch a new product in a national market that traditionally resists change?
managing knowledge flow is important for a firm that wants to get the most from its partnership with another company.
A drug company produces the drug NasaMist from four chemicals. Find out the cheapest manner of producing today's batch of NasaMist.
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