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Marketing planning is central to marketing management of any organization. Evergreen Group is a large multinational firm dealing in Logistics, Multimedia, Airline and Retail. You are a team leader for developing an annual marketing plan for an SBU in Evergreen Group Ltd. Critically brief your members on any five (5) significant contributions that successful development and implementation of the marketing plan could add to customer satisfaction and corporate success.
(Please the Expert needs to submit a detailed answer which must be a standout in a very competitive MBA Marketing Class).
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