Cases requires research in revenue analytics

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Reference no: EM132199980

1. Which of the following cases requires a research in revenue analytics?

a. From Bottom to Top

b. Tasting Success

c. Big Brown Numbers

d. Galloping to the Right Decision

2. The following companies in the case studies focus on planning function EXCEPT

a. United Parcel Services

b. Livestrong Foundation

c. Primark

d. Warby Parker

3. Which of the cases below focuses on the second management function?

a. Avon

b. Coke

c. UPS

d. Pfizer

4. True or false Competitor pricing has an impact on a firm's pricing decisions

5. True or false A good marketing plan often sparks retaliation from one or more competitors.

Reference no: EM132199980

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