Case study on the product life cycle of microsoft hololen

Assignment Help Case Study
Reference no: EM131158516

PRODUCT

Virtual reality was once billed as the next big disruptive technology when it was introduced to consumers through video games in the 1990s, and since became widely used for a wide variety of training applications in industry and government. So one would think that over 20 years after the introduction of virtual reality to consumers, it would be considered a mature technology. However, Microsoft is developing their Hololens product which aims to be the next generation of virtual reality. The Hololens is creating a lot of buzz about being a "game changer" with a potential to change our lives.

Microsoft Hololens is an "augmented reality" system where you can view 3D computer-generated holograms side by side with the real world. Want to see what your house would look like with a different color paint? Want your kids to play video games by running around your backyard with holograms rather than sitting in front of a TV? Would you prefer your science teacher draw diagrams on the chalkboard, or use holograms to illustrate the concepts? These are just a few examples of what Hololens may do if it lives up to the hype.

Review the background materials on product management with a close attention to the Pearson tutorial on products and services, Richardson and Gosnay (2011) and Paley (2007). Then do some research on Microsoft Hololens using the Trident library and Internet search engines. News about Hololens changes by the day, so make sure to focus on the most recent articles and information that you can find. Focus on articles published in reputable magazines, newspapers, journals, or similar sources.

When you are finished reviewing the background materials and doing some research on the latest developments with Microsoft Hololens, write a four- to five-page paper addressing the following questions:

1. What type of new product do you think Hololens is - is it an innovative product, a replacement product, or an imitative product? Explain your reasoning with respect to the definitions of these three types of new products in Richardson and Gosnay (2011) and the potential features of Hololens.

2. What stage of the product life cycle do you think virtual reality technology is in general right now? Also, what stage of the product life cycle do you think Microsoft's Hololens augmented reality technology is in?

3. Based on the most research you have been able to find on Hololens, what steps in the new product development has Microsoft already completed? Which of the remaining steps that they have not completed do you think will be the most challenging or most crucial? Refer to either the eight stages of the new product development process in Richardson and Gosnay (2010) or the six phases discussed on pages 158-161 of Paley (2007).

Assignment Expectations

• Answer the assignment questions directly.
• Stay focused on the precise assignment questions, don't go off on tangents or devote a lot of space to summarizing general background materials.
• Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure it is from a credible source.
• Reference your sources of information with both a bibliography and in-text citations.

Reference no: EM131158516

Questions Cloud

How organizational culture influenced the outcome : Examine the major influences that organizational culture can have on organizational ethical decision making. From your personal experience in your current or past organization, provide one (1) example of how organizational culture influenced the o..
Write the balanced formula equation for each reaction : What acid and what strong base would react in aqueous solution to produce the following salts in the formula equation?
What is the molarity of the acetic acid : If the density of the vinegar is 1.006 g/cm3, what is the mass percent of acetic acid in the vinegar?
Discuss two strategies the company could have : Select a case and provide brief description of the case you have chosen. Discuss two strategies the company could have used to avoid the situation
Case study on the product life cycle of microsoft hololen : What stage of the product life cycle do you think virtual reality technology is in general right now? Also, what stage of the product life cycle do you think Microsoft's Hololens augmented reality technology is in?
What is the average mass of saccharin per tablet : What is the average mass of saccharin per tablet? What is the average mass percent of saccharin in the tablets?
What role does the interviewee play : What role does the interviewee play in helping his or her employee reach their career objectives? Does the manager see any room for improvement in this area? Why or why not
What is the mass percent of al2(so4)3 in the sample : The precipitate is filtered, dried, and weighed. The mass of the precipitate is 0.107 g. What is the mass percent of Al2(SO4)3 in the sample?
Statement of the overall purpose of the training : Training Description: Write 2-3 sentences that describes the training and a concise statement of the overall purpose of the training

Reviews

Write a Review

 

Case Study Questions & Answers

  What is conscientious socializing

Conscientious socializing is described in Chapters 9. What is conscientious socializing? What are the tasks/activities that can be conducted through conscientious socializing? What are the benefits of this method?

  Country report on burundi

More evidence based argument as to why other binding constraint are not selected, Policy goal, Analyzed interventions fom the past, Recommendation, conclusion

  Identity your personal values and beliefs

Identity your personal values and beliefs. Detail how any biases you have might impact your reaction to the student or clients. What steps will you take to ensure ethical practice?

  Identify the roles associated with an outsourcing proposal

Identify the business issues leading Schaeffer to consider outsourcing. Identify the specific risks and benefits to the proposed outsourcing proposal. Identify the roles and resources associated with an outsourcing proposal.

  Formally separate operations dbas from other dbas

Create a formal service-level agreement (SLA) between IS and end users for each database application. Formally separate operations DBAs from other DBAs, giving them different titles and possibly different managers.

  Does the business plan tell a coherent and compelling story

Does the business plan tell a coherent and compelling story - Does the plan capture all of the learning that Antonio and JB have accumulated - What three questions do you think Antonio and JB need to answer through further planning before they launch..

  What is the power of the buyer and supplier

Describe the importance of the airline industry to the travel industry and economic development. What is the power of the buyer and supplier in the airline industry

  What print methods might you consider for first smaller runs

What print methods might you consider for the first smaller runs? Would you change to a different method if the product does well and goes into larger production runs? Justify your reasoning and considerations.

  Organisation development plan

Drastic Action or Evolutionary Adaptation: An Organisation Development Perspective - Organisation Development Plan

  Product design and global distribution

Watch an NBA quoteunquote team that's got this superstar that totally just wants to be the stud and doesn't work well with anybody else

  What media should weymouth be using to send its messages

Most business communication involves good news for some audiences, bad news for others. What does this imply about how Weymouth should send its messages? What media should Weymouth be using to send its messages

  Evaluate the information received in the survey

Evaluate the information received in the survey (Please assume a questionnaire survey was conducted from university students about the issue), identify alternative courses of action and make recommendations in a formal report.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd