Case study on burger king: promoting a food fight

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Reference no: EM13312610

Burger King: Promoting a Food Fight

Questions

1- What are Burger King's communication objectives for its target audience?

2 - With its focus on the "super fan," does BK risk alienating / isolating other customers? What are the implications of this?

3 - Why is viral or buzz marketing effective? Analyze the design of the Subservient Chicken website's message. What can you conclude from this analysis?

4 - Do the TV and viral elements of BK's campaigns work well together? What additional elements and media might Crispin add to the integrated marketing communications campaign?

Reference no: EM13312610

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