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Burger King: Promoting a Food Fight
1- What are Burger King's communication objectives for its target audience?
2 - With its focus on the "super fan," does BK risk alienating / isolating other customers? What are the implications of this?
3 - Why is viral or buzz marketing effective? Analyze the design of the Subservient Chicken website's message. What can you conclude from this analysis?
4 - Do the TV and viral elements of BK's campaigns work well together? What additional elements and media might Crispin add to the integrated marketing communications campaign?
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