Case study-intelligent information inc

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Reference no: EM132192917

Appendix 1:

Case study - Intelligent Information Inc

You work for Intelligent Information Inc, an international firm with more than 200,000 employees in several countries. A strategic goal is to use Big Data more effectively. The firm is considering the purchase of a Big Data Analytics Package. This will consist of a program of individual strategic projects. George Smith is the VP of Operations. Steve Rice is theVP of Marketing. Victor Thomas is the Risk Manager. The CFO, Jack Michael is the project sponsor and chairman of the Project Steering Committee. Susie Chang is the CIO, a member of the Steering Committee, you're your immediate superior. You have been hired as an IS project manager to recommend a platform that will meet the needs of the various stakeholders. Your first task is to understand the needs of Marketing in terms of identifying potential customers and improving the service delivery to existing customers to increase loyalty and reduce churn. Operations is interested in IoT sensors and using predictive and prescriptive maintenance. Risk is interested in fraud detection and prevention.

You have been briefed that your tasks include the following:

  • Hire a consultant to assist with identifying suitable analytic packages.
  • Recruit the project team of internal and external staff.
  • Identify appropriate sources of internal and external data to meet the business objectives.
  • Trial a short list of platforms with key use keys from each business area, being Marketing, Operations and Risk.
  • Gain agreement with major stakeholders on the preferred platform.
  • Negotiate with the vendor, with the assistance of the Purchasing Department and procure the licenses and external data sources.
  • Gain access to relevant internal data sources through the IT Department's systems maintenance group.
  • Implement a series of analytical solutions, at least one from each business area, and measure the ROI and degree of business client satisfaction.
  • Train business users and IT maintenance staff.
  • Transition the system from special projects to production.
  • Identify further projects necessary to continue the program of Big Data Analytics.

The budget for the project is $1,700,000, and the goals are to gain project approval, determine the best solution, implement, monitor performance and ensure benefits realisation.

Susan decided to have ten people working full-time on this six-month project and to call on people in other areas, such as Marketing, Sales and Risk as needed. She wanted to be personally involved in selecting the project manager and to have that person help him select the rest of the project team. Susie wanted to find people already working inside the company, but she was also open to reviewing applications for potential new employees to work specifically on his project as long as they could start quickly. Because many good people were located in different parts of the world, Susie thought it made sense to select the best people he could find and allow them to work virtually on the project. The project manager will act as the liaison between internal and external stakeholders.

APPENDIX 2

Equal Contribution of Group Members

It will be assumed that all group members contribute equally and hence will receive the same mark for the group part of the assignment. You are required to complete the Peer Review Form. This can be downloaded as a Word file and submitted individually by all group members through the Moodle assignment submission tool.

  • If you consider that a group member has not contributed significantly, then you can nominate that person in the form.
  • If you do not want to list the name of that student, you should contact your lecturer directly and inform him.
  • Each member of the group should complete and submit a Peer Review Form.

A common problem encountered with students is that some members of groups do not contribute sufficiently. This includes not attending the weekly workshop/laboratory sessions. If a member of any group is not acting in a responsible manner, please attempt to resolve the problem with the student in question in a mature, adult fashion.

If such a course of action fails, it is the duty of the group to email to the lecturer so that alternative assessment arrangements can be made. If the problem is not outlined in writing to the lecturer before the end of Week 10, the group will have to live with the problem. The final decision about assessment will rest with the lecturer. In extreme cases this will involve the non-contributing student(s) undertaking all of the group assessment tasks individually.

Example of Team Ground Rules

Our attitude and culture

  • We treat each other with respect.
    We aim to develop personal relationships to enhance trust and open communication.
    We value constructive feedback. We avoid being defensive and give constructively (positive and taskfocused)
  • We treat all team members equally
  • We strive to recognize and celebrate individual and team accomplishments.
  • As team members, we will pitch in to help where necessary to help solve problems and catch- up on behind schedule work

Team meetings

  • We will hold a regular weekly meetings, either in person or on the course discussion board (or other)
  • We will organise additional meetings if critical issues arise.
  • All team members are expected to attend team meetings unless they are out of town, on holidays or sick.
  • The team leader can cancel or reschedule a team meeting if sufficient team members are unavailable or there is insufficient subject matter to meet about.
  • The team leader will publish the meeting agenda 24 hours before the meeting.
  • Meetings will start promptly and all members are expected to be on time.
  • The recorder will keep an action list, and allocate each action to a team member.
  • Responsibilities for actions arising from meetings must be agreed to by the individual(s) Concerned.
  • Meeting minutes will be distributed within 24 hours after the meeting.
Communication and Decision-Making
  • One person talks at a time; there are no side discussions
  • Each person is given a chance to speak their mind while at the same time respecting the group's time and the meeting timetables. We will be brief and focus on facts, not opinions.
  • We will be open and honest about our interests and position.
  • We will address issues and will not accept attacks on team members as people.
  • We will listen, be non-judgmental and keep an open mind on issues until it is time to decide.
  • We accept that each team member deserves to be heard
  • We will seek group consensus for all important issues.
  • We will reach agreement and commit to explicit team objectives.
  • We will follow the team plan and schedule for completing tasks.
  • If a team member is asked to do something outside of their nominated tasks, they will inform the team leader.
  • When we raise an issue or a problem, we will also try to present a solution.
  • Team commitments shouldn't be made lightly, but we will keep those that we do.
Other
  • We will focus sufficient time on team process and conduct process checks when one member believes we are deviating from our ground rules.
  • NB: This ground rules example was adapted from an NPD Solutions document, viewed 20 March 2009,

Reference no: EM132192917

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