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The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport.
Research “car sharing” on the Internet and research two competitors in the industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a pre recorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering.
Using socio-cultural distinctions as a backdrop, consider how various cultural characteristics affect the buying behaviors of various segments of consumer markets. Asian-Ameri
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