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Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on this rating. A show's rating is the number of households in Nielsen's sample tuned to that program divided by the number of television-owning households- 115 million in the United States. A show's share of the viewing audience is the number of households watching that show divided by the number of households using TV at that time. That is, ratings consider all TV-owning households whereas share considers only households that actually have the television turned on at the time. Ratings and share are usually given together. For example, suppose that one hour on Sunday evening showed the following ratings/shares for the major broadcast networks:
Network Program Rating/Share NBC Sunday Night Football (played on Thursday) 13.6/22 CBS Big Brother 12 4.6/8 ABC Wipeout 3.1/5 FOX Bones 2.9/5 The CW The Vampire Diaries 2.0/3 1.
1) if one rating point represents 1 percent of TV households, how many households were watching football that evening? How many households were tuned into The Vampire Diaries ? (AACSB: Communication; Analytical Reasoning)
2.) What total share of the viewing audience was captured by all five networks?
The Super Cola Company must decide whether or not to introduce a new diet softdrink. Management feels that if it does introduce the diet soda it will yield a profit of $1.25 million
discuss some of the aspects of the transfer of training. What are the primary factors that play a role in the success of the process?
emove the data related to the out-of-control points you observed from the original data also re compute a new X-Bar-Bar, R-Bar also associated control limits. Elucidate how the two sets of Control Charts are different. Illustrate what has changed.
You have just notified by the Student Aid and Scholarships Office that you would receive a regent's scholarship of $2000 for the coming academic year.
The number of no-shows is normally distributed with a mean of 50 and standard deviation of 15. If a customer with booking cannot be given a room, NLI reimburses them with cash equal
Pick any retail establishment of your choice in order to assess explain how organization has implemented generic marketing strategy also segmentation strategies.
Explain why diversity and creativity are important to the effectiveness functioning of the Freiburg team.
Illustrate what is the probability that the supply of circuit boards will be exhausted before the order is received if boards are reordered when the amount on hand drops to 625 boards.
Flextronics labour force improves their learning of processes at a unit improvement factor of 90%. It requisite s 120 minutes to make high speed microchips. Elucidate how many hours were saved under a 90% unit improvement factor while producing fir..
What is the probability that the "BX" tire will last beyond 46,000 miles? Unrelated to part a. Goodstone Tire Company manufactures the "BX" Tire that has an expected life that is exponentially distributed with a mean of 35,000 miles
associated with producing the brake shoes on every machine along with the available capacity on every machine. If the Corporation has received an order for 1,800 brake shoes, describe how should it schedule these machines.
If a company, with a normal payback requirement of two years or less, uses subsequent techniques, explain how might company adjust for projects of differing risk in approval process.
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