Calculate an annual advertising intensity ratio

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Reference no: EM132281255

Question: Starbucks analysis:

Write 1-2 pages

Charts and images is fine

For the Starbucks company, please find some information and analyses the questions below:

Management Information Systems: Quantitatively/qualitatively assess your company's ability to use and deploy MIS/IT technologies for point-of-sales data collection, inventory management, customer service, etc. For example, see if you can information on IT expenditures.

Marketing Capabilities: Quantitatively/qualitatively assess your company's ability to build and promote its brand(s), customer service abilities, merchandising, etc. For example, see if you can calculate an annual Advertising Intensity ratio (advertising expenditures / divided by total sales).

Product/Technology Development: Quantitatively/qualitatively assess your company's ability to "see the future" of the market and/or develop new technology or products quickly. For example, see if you can calculate an R&D Intensity ratio (R&D expenditures / divided by total sales).

Reference no: EM132281255

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