Buyer behavior-relationship marketing
Course:- Business Management
Reference No.:- EM131397868

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Buyer Behavior & Relationship Marketing

Consumer Perception

In responding to each of the following questions, write a minimum of 3-4 sentences about each thing you are asked to explain or describe.

1. Explain the following concepts: absolute threshold; Just Noticeable Difference (JND)/differential threshold; and subliminal perception.

2. List and explain three factors that influence consumers to select the stimuli to which they choose to pay attention.

3. Consumers' perceptions may be distorted for a variety of reasons, including: (a) physical appearances; (b) stereotypes; (c) first impressions; (d) jumping to conclusions; and (e) the halo effect. Explain how three of these factors may work to distort consumers' perceptions or purchase behaviors.

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