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1. Overall goals that consumers may have when evaluating alternatives could include…
a. Maximize the accuracy of the decision
b. Maximize the ease of justifying the decision to others
c. Minimize the amount of cognitive effort expended during the purchase decision
d. Minimize the amount of negative emotion experienced during the decision process
e. All of the above
2. In Ten points, clearly explain necessity motives and opportunity motives of entrepreneur.
3. ___________________ suggests that many business-to-business buying decisions are subject to the buying patterns of ultimate consumers.
a. A trend
b. Derived demand
c. Elasticity
d. Reverse decision-making
e. Ring decision-making
Develop the management-research question hierarchy that will help you to develop a specific proposal.
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Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
Assume that you are the Vice-President for International Operations for the XYZ Widget Company. You are under pressure from the CEO to significantly increase the sale of widgets across Asia. Based on discussion of decision making, how would you appro..
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