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1. Overall goals that consumers may have when evaluating alternatives could include…
a. Maximize the accuracy of the decision
b. Maximize the ease of justifying the decision to others
c. Minimize the amount of cognitive effort expended during the purchase decision
d. Minimize the amount of negative emotion experienced during the decision process
e. All of the above
2. In Ten points, clearly explain necessity motives and opportunity motives of entrepreneur.
3. ___________________ suggests that many business-to-business buying decisions are subject to the buying patterns of ultimate consumers.
a. A trend
b. Derived demand
d. Reverse decision-making
e. Ring decision-making
How might the definition of quality apply to an organization you know? Provide examples of consumers, external customers and internal customers, and ways in which their expe
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Year Cash Flow 0 –$ 17,900 1 10,200 2 9,100 3 5,600 What is the profitability index for the set of cash flows if the relevant discount rate is 9 percent? Profitability index
Long John has been informed that the construction cannot begin because AVOCO has no bricks. In fact, a nationwide brick strike has made the acquisition of bricks very difficul
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