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When Southwest started, they adopted each of the Business Unit Strategies that your text describes:
1. Cost Leadership (their prices were cheaper than any other airline);
2. Differentiation (they operated as a point-to-point carrier vs. a hub-and-spoke carrier)
3. Focus (their main clients were business travelers).
How did these business strategies shape the way Southwest operated (and continues to operate) their people department and/or their human resources as a whole?
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