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Strategy at Southwest
1. What business-level strategy does Southwest seem to be pursuing? Why?
2. What corporate-level strategies is Southwest pursuing? Why?
3. How do these strategies create value for the organization? For the customers?
Chipotle Mexican Grill, the American Mexican food chain restaurant, opened its first restaurant in the United States in 1993. In 2010, Chipotle opened its first restaurant in the United Kingdom in London on Charing Cross. If you were Chipotle’s CEO, ..
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