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Lufthansa Cargo AG Case Study (DIFFERENT QUESTIONS FROM OTHER CASE STUDIES)
1. How does air cargo differ from the passenger business in terms of revenue management? Which areas are more complex, and which can be managed more easily?
2. What is the purpose of selling long-tem capacity contracts? Does Lufthansa Cargo effectively reach its business and risk-sharing objectives?
3. How could current reservation and pricing practices be improved? How does the introduction of dynamic pricing effect capacity buyers?
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