+1-415-670-9189
info@expertsmind.com
Business and capitalisation of the two companies
Course:- Case Study
Reference No.:- EM131111523




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Case Study

Over the past two decades, the People's Republic of China has invested billions of RMB in domestic and international air travel capability. Today, almost every major city in China has a new airport. The average aircraft age in the (largely state-owned) air carrier fleets is one of the lowest in the world. Currently, there are an estimated 1,400 commercial planes in China, of them approximately 800 Boeing, 470 Airbus, and 130 other (Embraer, Bombardier, CRJ, etc.). At China's current economic growth rate, land area and population size, most experts agree that China will spend another £200 billion to buy an additional 3,700 commercial aircraft in the next two decades.
Although China's COMAC currently builds a small commercial plane, the CRJ-21, it is not certified outside of China and has limited market. China is also developing a large aircraft, the COMAC 919, with an eye towards certification for international sales, competing with Boeing and Airbus. The competition for China's aircraft needs is fierce.
Boeing and Airbus not only lead the field in numbers, but they are also the key inventers and developers of business strategy and trade models for aircraft in China. Most of the others follow the leaders with a ‘me too' strategy. In their home markets, Boeing and Airbus already have divergent product and capitalization strategies. It would be difficult to imagine two more different competitors.
For this project, you are going to analyze the international trade strategies of these two companies as they compete for new aircraft business in China. You will have to pay some attention to the two different product and capitalization strategies, but they are incidental. The international trading strategies are the focus for your project.
This week, you will begin by developing a brief synopsis outlining the business and capitalization strategies of Boeing and Airbus. In addition, you will compare and contrast the product strategies of these companies and appraise how well their strategies might fit the Chinese socio-economic system.
In Week 6, you will compare and contrast the specific components of the strategies that Boeing and Airbus have employed as they compete for new aircraft business in China.
In Week 8, you will submit your Final Project paper. In addition to honing and revising the previously submitted portions of the project, you will synthesise how the strategies used by Boeing and Airbus appear to be changing over time, and you will predict how these organisations might approach trade with China in 2 years. In addition, you will evaluate the effectiveness of the trading strategies employed and suggest plausible cause and effect assumptions about how these strategies might have evolved. You will conclude your project by recommending possible ways that either or both companies could have improved the competitive capability of their international Chinese trading plans.
For this week, you are responsible for developing and submitting the following:
A brief synopsis describing the business and capitalisation of the two companies, Boeing and Airbus.
A brief analysis contrasting the two different product strategies of the two companies and an appraisal of how well each might fit the Chinese socio-economic system.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Case Study) Materials
Airline Borrowing Case: May 1985, In May 1985, the exchange rate fluctuated between 250 and 252 yen to the dollar.  For convenience, use 250 ¥ to the $ as the exchange rate in
Do you have not only a legal, but a moral right to own a gun? Do you believe that you have either a moral or a legal right to park a car with a loaded gun in a privately own
How do we ensure optimal health for Loretta and ensure she stays at home for as long as possible?" What strategies can a Registered Nurse initiate to maintain optimal health
Evaluate UPS's approach toward sustainability against Carroll's model of social responsibility shown in Figure 3.2. How does UPS's approach toward sustainability "pay off"?
Write a report on one contemporary immigration issue in the United States. Include in your report the challenges and ethical issues surrounding the issue you have chosen.
What are the biggest obstacles facing Walmart and other foreign retailers in India? Summarize some of the elements in India's political, economic, and cultural environments
Analyze the information available to the Miami Police Department and the flow of information from California to Florida. Explain at least four ways that this information is sh
Explain how each instruction strategy and instructional technology device fit into the TPACK framework. Explain how safe, legal, and ethical use of digital information and tec