Reference no: EM13333799

In no less than 250 words; respond to the following question: 1) The scenario is taken from the text, Business and Administrative Communication, Ch. 11 Exercise 11.19 Pacifying Customers. 1. Read the following scenario Macy’s, a New York–based department store and financer of the annual Macy’s Thanksgiving Day Parade, launched a nationwide takeover of many long-standing department stores, such as Marshall Field’s, Kauffmann’s, and Meier & Frank. Beyond the name change, shoppers really began to notice when Macy’s changed some long-standing holiday traditions. For example in Portland, Oregon, the annual parade was shorter and the Santa Land monorail, a family tradition at Meier & Frank, was not in operation. In Chicago, customers were disgruntled with losing their long-time Marshall Field’s store; some customers refused to shop there during the holiday season. In fact, a survey by Deloitte & Touche suggested that 41% of Chicagoans were unhappy with the name change. Macy’s is in a bind. Clearly, they want to keep loyal customers. 2. Answer the following questions in relation to the scenario a.How do news releases affect the company, public, stockholders, investors, and the community? b.How would incorrect or falsified information affect the stakeholders listed above?