Business acquisition-kraft-cadbury

Reference no: EM1343821

Kraft is a diverse company that, in 2009, made an acquisition to the confectionery group, Cadbury. However, this acquisition appears to have failed to create any value. What was the rationale used by top management to justify the acquisition when it was originally made? Why did the acquisition fail?

Reference no: EM1343821

Questions Cloud

Ramifications of business merger activity : Merger activity continues to be a much-used strategic option. From 2008 to 2009, M&A activity completed totaled approximately $5 trillion.

What rate of return did your sister make : Consider that the firm buys back the preferred stock at the time that it has the right to do so and what rate of return did your sister make?

Explain what are the nopat margins : Explain what are the NOPAT margins that the CIBC analysts have forecasted for KKD for the years ended January 2003 and 2004 and what assumptions were made about specific expense items.

Determine stocks return for the missing year : You find a certain stock that had returns of 16 percent, -9%, 23%, and 24% for four of the last five years. The average return of the stock over this period was 14.40 percent.

Business acquisition-kraft-cadbury : Kraft is a diverse company that, in 2009, made an acquisition to the confectionery group, Cadbury. However, this acquisition appears to have failed to create any value.

Find what financial statement adjustments will lucent have : Find what financial statement adjustments will Lucent have to make to correct the revenue recognition problems announced in late 2000?

Find the amount invested : You have $22,000 to invest in a stock portfolio. Your choices are Stock X with an expected return of 11.00% and Stock Y with an expected return of 13%.

Addresses the gonzo co : Gonzo Co. owns a building in Georgia. The building's historical cost is $970,000, and $440,000 of accumulated depreciation has been recorded to date. During 2011, Gonzo incurred the following expenses related to the building

Evaluate the lower cash from operations : what are the reasons for a firm having lower cash from operations than working capital from operations and what are the possible interpretations of these reasons?

User Account

All Pages