Building site for new waste-treatment plant

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1. If managers frequently use experience and intuition to make complex, nonprogrammed decisions, how do they apply evidence-based management, which seems to suggest that managers should rely on facts and data?

2. How would you make a decision to select a building site for a new waste-treatment plant in the Philippines? Where would you start with this complex decision, and what steps would you take? Explain which decision model in the chapter best describes your approach.

3. Why is it both important and necessary to segment markets and target groups of customers, rathr than market to all possible consumers?

Reference no: EM132191012

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