Reference no: EM131119837
Course project - Executive summary
You are the Brand Manager for the new imaginary company that you've created. Your current assignment is to put together a marketing plan for your company. In a marketing plan you will always find an Executive Summary. An Executive Summary is a brief section that summarizes the main points of the marketing plan.
A marketing plan always opens with an Executive Summary; because it acts as an overview of the entire marketing plan, typically, it's one of the last sections written. You will start your Executive Summary and submit it as a draft. Your final summary will be turned in with your final marketing plan in Module 06. In 1-2 pages, start your Executive Summary by providing the following information:
• Introduce your company. Briefly provide company background information, how long you've been in business, and any accomplishments or successes.
• Describe your business activities. What is the nature of your business? What products or services do you offer?
• What is the name and description of the product or service being introduced? Why is there a need in the market for this product?
• What are the goals for your company/product? Your goals should be in quantitative terms, where possible, to facilitate measuring the company's future performance.
o An example of a non-financial goal: "Starbucks will diversify its product lines to achieve 30 percent of sales revenue in latte products in the next three years."
o An example of a financial goal (note it is specific and measurable): "Starbucks will increase sales from $8 million in 2011 to $12 million in 2013."
Project Overview
For your course project you will develop a marketing plan. The purpose of this project is to familiarize you with the importance of market planning and the major components of a marketing plan. A detailed marketing plan is the key to properly planning for the launch of a product or growing the sales of existing products.
For your project, you will bring to market a new product or service for an imaginary company. You will invent a product or service that you feel will be successful in today's competitive environment. You will create a comprehensive marketing plan that integrates traditional and Internet marketing approaches. This plan will be utilized as a tool to successfully launch your product. Below you will find a schedule of modules and assignments that are due with each module.
Focus of paul argumentation
: Describe the focus of Paul's argumentation in chapter. 1-3. Describe Paul's strategy of argumentation in chapter. 5-8. Describe the options for interpreting the "I" in 7:7-25. Which option is best and why?
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What is the present coverage times interest earned ratio
: What is the present coverage (times interest earned) ratio? How much additional 10 percent debt can the company issue now and maintain its times interest earned ratio at 3.5?
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Determine how much additional money hoffman could borrow
: Given the following balance sheet, determine how much additional money Hoffman could borrow at this time to invest in inventory and accounts receivable without violating the terms of its borrowingagreement.
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Managerial decision making of management
: Identify a time in your life when you had to make a personal or professional decision such as buying a home, changing jobs, enrolling in school, or relocating to another state or region.
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Briefly provide company background information
: What are the goals for your company/product? Your goals should be in quantitative terms, where possible, to facilitate measuring the company's future performance.
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Communicating effectively worksheet
: Answer the following questions, using information from this week's readings. Respond to each question in 100 to 200 words.
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Question regarding the child nutritional needs
: 1) What are the nutritional needs of an infant? 2) What kinds of problems, other than death, can malnutrition cause? 3) What kinds of social policies could be enacted to inform parents of their child's nutritional needs?
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Explain the sources of competition
: Conduct a competitive analysis in which you explain the sources of competition, the strengths of your competitors' companies, and the other factors affecting your ability to compete
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How is a leader different than a manager
: How is a leader different than a manager? What are the traits of an effective leader? What are the traits of an effective manager? Be sure to identify specific, real-world examples
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