Briefly explain the company and brand

Assignment Help Marketing Management
Reference no: EM13723441

You are the chief marketing consultant for your company's brand. Your goal is to help the company create an updated marketing plan by learning to apply the marketing process to communicate how great the company's brand is to its current and potential customers in the marketplace and market space.

One of the first steps of the marketing plan is to understand the business goals of the project.

Your client has asked you to draft the goals of the marketing plan by suggesting how to use the marketing mix-the 4 Ps of marketing-to help create a marketing proposal to help reposition the brand in the marketplace. The client wants a brief report presentation to help brainstorm the interaction of the 4 marketing Ps and other ideas with the company's marketing team.

Write a proposal brief showing the goals of the marketing project by illustrating one objective for each marketing P. The brief should include the following sections:

Product Overview

Briefly explain the company and brand. Add a picture of the brand.

Give an overview of the brand and its current position or perception by customers in the marketplace. For example, do customers seem to think the brand is too expensive compared to its competitors?

Identify 1 competitor of this brand and provide a reason why they are a competitor to your client's brand. Add a picture of the competitor brand.

Product Objective

Draft 1 objective for the marketing proposal to show how product can be applied to your brand. For example, include a statement about the features of the product and the benefits of those features for the customer, or a new product satisfaction guarantee policy.

Reference no: EM13723441

How do the jobs of the schetter and clarke compare

How do the critical success factors for Donnelly's traditional printing business compare with those for on-demand digital printing? How did these differences shape the agend

Is the following argument valid or invalid

Is the following argument valid or invalid? If valid, explain whether it is deductive or inductive. If invalid, explain why: "Mrs. Kelvin has accused me of intentionally den

Understanding of external and internal environments

You should demonstrate a clear understanding of the external and internal environments of your choice. What the Macro and Micro factors are and the kinds of influences each

What are the most popular social media channels today

1. In 200 words or more. Name a brand that leverages social media successfully. Why do you think they are successful? Example. 2. In 200 words or more. What are the most popul

Explain how academic knowledge impacts the social elements

Explain how academic knowledge impacts the social elements and institutions of both local and global communities. Assess how the principles of active citizenship could impact

Attention interest desire and action elements

Find an advertisement (hard copy or electronic), indicate the Attention Interest Desire and Action elements. Present in class. Define the Feature Function and Benefit for you

Investigation of issues or specialist aspects of marketing

You are required to undertake research and investigations to develop a written report. Some of these subjects relate to marketing within particular sectors, while other topi

Quality of work life and teamwork development

The last section of the paper should explain how the importance of the four approaches to job design and their potential effects to increase the motivational power of jobs b

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd