Briefly define everett roger five adopter categories

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1. Briefly define Everett M. Roger's five adopter categories. Select which one a marketer might influence first. Briefly explain why.

2. Studies show that women’s salaries still lag behind men’s, and even with equal opportunity laws and regulations, women are paid about 82 percent of what men are paid. Do some research on designing a compensation system that would address this issue. Write up your findings in written form. Need answer within 1 hour please.

Reference no: EM132189218

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