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1. Discuss the AIDA concept and its relationship to the promotional mix
2. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
3. At what stage in a product’s life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.
4. What forms of consumer sales promotion might induce impulse purchases? What forms of sales promotion are more effective at persuading consumers to switch brands?
5. What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?
Why is pricing so important to the marketing manager?
Assume, as the loan officer of a commercial bank, that one of your customers has asked for a commercial letter of credit to enable his firm to import.
Standing plans help make an organization more effective. should organizations ignore their own standing plans?
Discuss the types of social media used by your employer? If your employer uses none, you can discuss a past employer or suggest a few that should be used by your current employer. Which is the most effective and why? Suppose you created a company vid..
Research has demonstrated a "knowing-doing gap" that affects both organizations and individuals,
What the various designations associated with Human Resource Management(HRM)?
In this case, the royal family is closely attached to the supportive consultants and the DPM which aligns with a controlling PMO.
what is the labour productivity per dollar and what is the multifactor productivity?
Compile a list of problems that you encounter with products in each of the categories listed below. For each, give your assessment of the frequency with which those problems occur and the degree to which each problem is bothersome. Compare your asses..
Identify and define the participatory approaches often advocated in Public Administration. What is the most common type of team used in organizations?
What does it mean to make a decision? How do we know if the decision we made was a good one? What factors or considerations are important in making a good decision? Conversely, how do we identify bad decisions? Should the outcome matter in whether a ..
Why would a consumer go to the library instead of using the Internet for research? How might e-marketers capitalize on consumer interest in relationships as an outcome of Internet activity?
A production line has three machines A, B, and C, with reliabilities of .91, .93, and .86, respectively. The machines are arranged so that if one breaks down, the others must shut down. Engineers are weighing two alternative designs for increasing th..
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