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What is more important -- branding or marketing and innovation?
Opinion 1: Marketing is presenting, Sales is convincing, Branding is influencing. Don't waste your time and money on marketing and sales.
Opinion 2: The late marketing guru Peter Drucker said: "Because its purpose is to create a customer, the business has two -- and only these two -- basic functions: marketing and innovation." I believe marketers would be best served by returning to basics, and not looking for some magic wand we have come to call branding.
What do you think is generally most important -- successful branding of products or product innovation along with developing effective marketing strategy?
How important is branding versus marketing and innovation in the selling process?
If you were responsible for marketing a product innovation, would marketing or branding be the most important focus for a successful new product launch? Why? (Support your opinion.)
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You described the importance of the 5C's and of these, customer focus as one that is very important to a company. However, the customer is not always the end user,
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