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Branded drugs face generic entry by rival drugs that typically take 80% of sales away from the branded drug within three years. This loss occurs because generic drugs are much cheaper than branded drugs, and most insurance companies won’t pay for a branded drug if a generic is available. But in one instance, the branded-drug maker sued the generic entrant for violating its patent. In the settlement negotiations that ensued, the branded-drug maker offered to pay the generic entrant $10 million to settle the patent dispute by staying out of the industry. Why would the branded drug offer to pay the generic drug to stay out of the industry?
1 which of the following is not a major mode of communications in the marketing communications mix?a. events and
Identify concerns about cost, quality, and access to the current U.S. health care system. Describe different proposals for change from both political parties. Summarize key elements of reform that are needed from the perspective of the author of the ..
This part of the project requires you to apply your skills and knowledge to manage a project from the beginning stages of the project scope through to implementation and review of project outcomes. You are required to read the case study given in t..
How much time does a customer spend at the service desk (waiting plus service time)?
Describe how you would manage conflicts that arise when one seeks to develop and implement
According to BusinessWeek, the U.S, workforce is becoming a temporary workforce. Even full-time workers are often contract employees without health, vacation, or other benefits.
Sycamore Plastics (SP) is a manufacturer of polyethylene plastic pellets used as a raw material by manufacturers of plastic goods around the U.S. SP currently operate four manufacturing centers in Philadelphia, PA; Create a solver model and find the ..
For health-related companies such as Weight Watchers, one of the most frequent ethical issues related to communications that they face is
How does Sun Tzu describe civil-military relations in his theory? In other words, what is the relationship between the general and the ruler in this theory? Are there specific benefits or potential dangers in such a relationship?
List and describe various stakeholders, users, and beneficiaries of an electronic health record system. For each of these, given example of a business application need for the EMR.
Using your school, work, or volunteer experience, explain how you believe effective communications help an organization to achieve its goals and how you believe ineffective communications thwart achievement of its goals. Give examples from your exper..
Which of the following is an example of an informal verbal form of communication?
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