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Why are brand names so important in marketing?
Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use.)
How does distribution influence your opinion of the brand, positive or negative? Give examples.
scenario the board of directors for riordan manufacturing has asked your team to create a strategic plan for the
Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition (e.g., Southwest Airlines' USP is providing customers with low airfare..
Explain How does e-business affect a company's strategy and what must a company do to transform its strategy when it decides to transform into an e-Business
You have decided that you would like to formally start an entrepreneurial business. To ensure the success of your business, you will produce a business plan. Description of proposed products or services, Organization and management descriptions
using the internet find an organization you would be interested in working for or that is of interest to you
choose two 2 public corporations in an industry with which you are familiar ndash one 1nestle ndash that has acquired
Health Promotion Project: Prepare a 10- to 15-slide Microsoft PowerPoint presentation accompanied by a brochure or poster that summarizes the chronic health issue in older adults and the health promotion program your team designed to address the i..
In your own words, explain the difference between informational and descriptive abstracts and discuss the qualities of a good abstract
Using the product you selected for analysis in Module 2, identify and discuss the internal and external environmental factors that may influence your distribution strategy
What is dynamic pricing? When is it best used? Is it legal? Why or why not? Using a specific example, explain how it relates to yield management.
Using appropriate sources, identify their existing marketing strategy and value creation process and research, analyse and evaluate the key strengths and weaknesses of their existing marketing strategy
What pricing and marketing (target market, product, place, and promotion) strategies should the airlines follow? Explain the pricing strategies that firms use
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