Brand manager for a new toy marketing company

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Reference no: EM13904175

You are a brand manager for a new toy marketing company. You have sent an email blast to 10,000 customers. Each email contains two links that could be opened by a recipient, both of which would lead to your product website. You are informed that the number of clicks on the website as a result of the campaign was 1500. Of these 300 were multiple clicks - meaning that the same users clicked more than once on the links. Compute the CTR for the campaign (expressed as a percentage)

Reference no: EM13904175

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