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Boat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 699 of units of Boat are sold in the Nano segment. If the competitive environment remains unchanged what will be the Boat product's demand next year (in 000's)?
As a marketing manager I have to account for all kinds of line items in the marketing budget. I am sure numerous of you have to deal with budgets on daily basis.
Compare as well as contrast the differences in accounting processes and procedures that medium sized companies such as yours go through when going public.
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