Basic components of a distribution channel

Assignment Help History
Reference no: EM131443081

1. How can USP (unique selling proposition) change during a product's life cycle?

2. Explain the purpose of using focus groups.

o Provide an example of a focus group

Ø Briefly describe the product that is given to the focus group

Ø What else is presented to the focus group?

Ø What is the focus group asked to do?

Ø What are sample results from a focus group?

Ø What might a company do with these results?

3. Explain the purpose of a focus group and provide three examples of possible outcomes from a focus group.

4. Define the 5 "C"s of marketing. Elaborate on why each "C" is important to a product. Select one good and one service, create a diagram for each showing how the "C"s impact that product.

5. Analyze how a product fits in a company's brand. Select a hair care product, define the branding that is associated with the product. What advertising enticed you to purchase that product? Explain the life cycle of that good focusing on the four Ps. Finally categorize the product into its current life cycle stage and predict what will happen in the next stage of that products life cycle assuming the company wants to keep the product viable.

6. List the components of STP and explain the importance of each component.

7. Point out the four components of a SWOT analysis. Perform a SWOT analysis for Nike running shoes. This SWOT analysis should be a complete and detailed analysis including the impact of competition, price, life cycle and market segment.

8. Describe what is meant by CRM. Explain how a CRM system might be used by a sales person.

9. What is beta testing and how is it used? Provide an example and explain what could happen as a result of the beta test.

10. Identify and describe the basic components of a distribution channel for a product. Select a common kitchen item and follow it through the distribution chain from raw materials to the consumers hands. Elaborate on what happens to the product at each stop and how price could be impacted.

Reference no: EM131443081

Discuss three major consequences of the reformation

What was the Protestant Reformation? Discuss three major consequences of the Reformation and how it transformed Europe. What were the differences between industrialization in

What effect has patronage had on art history

What effect has patronage had on art history? What current forms of patronage exist in the arts? What possible uses and meanings did prehistoric artists have for creating

Discuss the role of religious dissent

What factors turned England's Chesapeake colony of Virginia from stark failure to brilliant success? Discuss the role of religious dissent in founding of the first New England

Why did preston brooks beat him so mercilessly

Respond to it in this way, Why did Preston Brooks beat him so mercilessly? What you need to keep in mind at this point is that, at this point in time, slavery is not only no

Describe the problem of genocide in the 20th century

Describe the problem of genocide in the 20th century. Include a description of the each of the three cases studies of genocide examined in lecture, their commonalities and con

Process of fusion evident already in charlemagne’s day

Medieval European civilization was a fusion of Greco-Roman, Judeo-Christian, and Germanic elements. How is this process of fusion evident already in Charlemagne’s day?

The women''s movement in the united states

The last part of the question as the book doesn't provide any other arguments other than suffrage that answer the last part of the question. also is woman suffrage movement th

Write essay about time you learned something through mistake

Write an essay about a time you learned something through making a mistake. Narrate the event clearly and interestingly. Be sure to express your thoughts about learning thro


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd