Bases for segmentation of marketing

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1. Industrial segmentation is different from the segmentation of consumer markets, because:

Consumer markets are segmented by demographic variables, and the business is segmented by demographics.

Consumer markets are segmented into two business segments and is segmented into four.

There is no difference

None of the above

2. The segments must be selected by the following criteria I

dentifiable Accessibility profitability

Knowledge of culture and age bias

Who is the patient?

Accesibilidad, conocimiento de la cultura y sesgos de la edad

3. Bases for segmentation of marketing?

Demographics, operating variables

Demographic, geographic, psychographic, and use

None of the above

All of the above

Reference no: EM131242536

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