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Based on the case “Cola Wars Continue: Coke and Pepsi in 2010,” use game theory approach/analysis to explain the competitive behavior of Coke and Pepsi making specific references to actions taken by each firm and the different “battlefields.” What conclusions can you draw about the competitive strategies pursued by both companies? At the time the Case was written was there a winner? Should both companies have acted differently?
Please cite your work minimum of 250 words.
In January 2001, $1 was equal to 1.06 euro. By January 2012, $1 was worth 0.76 euro. As a result of the change in the value of the dollar:
Icahn Tackel just signed an $11.5 million, four year contract with an NFL team. He received a signing bonus of $2 million; $1.5 million at the end of year one; $3 million at the end of year two; $3.5 million at the end of year three; and 1.5 million ..
A university spent $1.8 million to install solar panels atop a parking garage. These panels will have a capacity of 500kw, have a life expectancy of 20 years and suppose the discount rate is 10%. If efficient systems operate for 2400 hours per year, ..
Consider a Cournot duopoly with the inverse demand P = 260 - 2Q. Firms 1 and 2 compete by simultaneously choosing their quantities. Both firms have constant marginal and average cost M C = AC = 20. Find each firm’s best response function.Find the Cou..
What is the monthly interest rate? How much will Susan pay each month for 45 months? What effective interest rate is being charged?
Why is market power an important element in the rule of reason treatment of tying contracts?
Illustrate what are the arguments for using real per capita GNI to compare living standards between countries.
What is the key problem with measuring marginal q? Is there an alternative measurement that can be used instead? Is this alternative measurement likely to be an accurate proxy for marginal q?
A new OSHA rule requires that welders be given 2 hour break for every 2 hours of work to prevent carpel tunnel syndrome. Using production theory, explain what will happen to the capital labor ratio in both the short run (when capital is fixed) and..
Determine whether the following transactions involve spot exchange, contracts, or vertical integration. Explain.
You have selected a small coffee shop in your area. Develop a strategy for expanding this business in a regional market. Why do you believe the business could succeed in this new geographic market? What are the benefits of expanding into this geograp..
The demand function for a firm’s product is Q = P-3. The firm’s marginal cost of production is constant at MC(Q) = 12. (a) Calculate the elasticity of demand, as a function of Q. what is the firm’s profit-maximizing price? what is the firm’s profit-m..
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