Aware of a new cellular phone company
Course:- Business Management
Reference No.:- EM131055543

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A person who has been using the wireless services of company A finds it costly and is aware of a new cellular phone company that offers lower cost services for the same quality of service that company A provides. However, because it has been with company A for a long time and is used to its features, he is unsure of giving it up. What kind of costs does this person have in mind?

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