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Name: Exercise #1 Chapter 2 ? Adapting Your Message to Your Audience: Audience Analysis Instructions: 1. Read BAC Chapter 2 2. Assume you are a student intern working for 24 Hour FitnessTM Club which has just opened a new health and fitness club on North Lake Drive directly across from the entrance to Clayton State University. You can learn more about 24 Hour FitnessTM Clubs at the following URLs: https://www.24hourfitness.com and at https://www.24hourfitness.com/clubs/shaq . 3. You have been asked by the Director of the Club to prepare a communication plan to invite students to an upcoming Saturday open house and demonstration between 10:00 a.m. and 5:00 p.m.. Your first task is to conduct a PAIBOC analysis. 4. Provide preliminary answers to the questions below based on your own personal knowledge and experience. Refer to the material on pages 14-15 and 37-46 in the text to "prime" your thoughts. 5. You can type your thoughts directly into this document or "save as" to your hard drive and edit in Microsoft Word. 6. You will use this information in a later assignment. Print and bring two copies of your answers to class. P What is your purpose? What do you want your audience to know, think, or do? A Who is your target audience? Describe the typical person in the group. What personal characteristics of your target audience are relevant to this message? I What information must you include in the message? B How can you build support for your position? What reasons or benefits will your target audience find convincing? O What objections can you expect? How can you minimize or overcome the objections? C What aspects of the context or situation might affect audience response?
At the beginning of the year, Shults Company had the following standard cost sheet for one of its plastic products. Compute price and usage variances for materials. Compute the labor rate and labor efficiency variances.
The following accounts and corresponding balances were drawn from Crimson Sports, Inc.'s 2014 and 2013 year end balance sheets:
Prepare journal entries and t accounts - what is asked as follows: earned 208,000 in revenue, including 52,000 on credit and the rest in cash.
Last month a manufacturing company had the following operating results. What was the cost of goods manufactured for the month?
question 1list and describe the four standards in the imas statement of ethical practice.question 2consider the
ABC's variable-costing income statement would reveal a gross margin of $270,000.
Refer to the current information for Bay Area Cycle Co. in Mini-Exercise 12.4. In Mini-Exercise 12.4, Current operating income for Bay Area Cycles Co. is $70,000. Selling price per unit is $100, the contribution margin ratio is 35% and fixed expense ..
Both Return on Investment (ROI) and Economic Value Added (EVA), when used as performance measures in an organisation, encourage managers to be short-term in their focus and decision making".
Ahron Company makes 76,000 units per year of a part it uses in the products it manufactures. The unit product cost of this part is computed as follows:
Use a vertical model to show the 2013 income statement, balance sheet, and statement of cash flows under FIFO, LIFO, and weighted average.
This will be accomplished by revising the price paid per flying hour based on the revised estimates of flying hours. What is the new price per flying hour?
In December 2012, Yerbury Company's manager estimated next year's total direct labor cost assuming 50 persons working an average of 2,000 hours each at an average wage rate of $ 25 per hour.
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