Attractiveness of the different market segments

Reference no: EM13211318

Pick a product category you are familiar with and segment the market for it. What dimensions would work best for segmentation? How would you describe the different segments? What is the economic attractiveness of the different market segments? Are there any benefits for companies to segment the market? Give reasons for your answer. Is it possible for a company to attract the customers of a different market segment into their own market segment and still earn a profit? Why?

Submit your answers in a two- to three-page Microsoft Word document.
Cite any sources you use using the APA format on a separate page.

Reference no: EM13211318

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