Attention-interest-desire and action

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Write a four to five (4-5) paragraph form letter (1 page) to potential customers on the range of services your business or organization can provide. (The business/organization and customer(s) may be “real” or fictitious.)

The letter should include the following:

  1. The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, Desire, and Action.
  2. The content stresses a central theme, selling point, or appeal to the customer.
  3. The content includes supportive information and details describing the range of services your business or organization can provide.

Reference no: EM13133758

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