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You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.The key word in Unique Selling Proposition (USP) is "unique." There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earth's biggest bookstore.)Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company. Tips on creating a USP for your company:• Put yourself in your customers' shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competition‘s.• Research what motivates your customers' behaviors and buying decisions. You need to know what drives and motivates customers.• Uncover the real reasons why customers buy your product instead of a competitor's. As owner of a start up, ask people why they buy
your future competitors' product. This will help you uncover why they might buy yours. Ask yourself the following questions:• What does our product or service do better than anyone else?• How is our business model different from that of our competition? How could our product or service be different?• What market category or niche is not being served by our industry? Write a four to six (4-6) paragraph journal entry in which you:Question 1: Identify the target market and your secondary market for your company. Question 2: Describe your unique selling proposition (USP). Explain the key factors that make your company different than competitors within your industry. Describe the primary way in which the USP for your company targets the two (2) markets you identified in Question 1.Example of a USP:• My product is t-shirts and coffee mugs with fun and empowering logos for women.• My target market is women ages 35-55, college educated, working full time. My secondary market trends a little younger at 25-35, women passionate about their professional life and their personal pursuits.• My USP is "Be Authentic, no Apologies."• My reasoning is I want women to buy my sassy slogans, because they want to show their authentic voice on a shirt or mug.
At most how high can the probability of a major security breach be with the IDS in place for a risk-neutral rational decision maker to purchase the IDS?
Write a program that reads a string and outputs the number of times each lowercase vowel appears in it
Discuss the application areas of each method
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how can organizations in a global market utilize Enterprise Content Management technology to maintain governance and control over content in ensuring regulatory compliance
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Your task is to choose the best shipper for company. Compare these shippers, like FedEx (www.fedex.com), UPS (www.ups.com), and the U.S. Postal Service (www.usps.gov).
Simple jQuery question
True/False Indicate whether the statement is true or false. 1. Each scripting language requires its own interpreter. 2. A function can not return a value.
What are the three most important deliverables in scope definition? What are some benefits and potential problems in using an abrupt cut-over conversion and in using a parallel conversion strategy?
A priority encoder has 2^n inputs. It produces an N-bit binary output indiciating the most significant bit of the input that is TRUE, or 0 if none of the inputs are TRUE
What kind of encryption could you use that would result in the encrypted text being something other than alphabetic characters or numbers?
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