Assignment related to marketing plan

Assignment Help Basic Computer Science
Reference no: EM13724407

You will now complete your secondary market research and consider what distinguishes your company from your competitors, their products, and / or the price of their products and services.
The key word in Unique Selling Proposition (USP) is "unique." There are very few products or services that are truly one of a kind. In order to target the demographic for your company, you need to pinpoint what makes your business standout among the competitors (e.g., Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Neiman Marcus sells luxury and customer service. Wal-Mart sells bargains. Amazon is earth's biggest bookstore.)
Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.

Tips on creating a USP for your company:
• Put yourself in your customers' shoes. Consider what your customers really want. Consider what could make them your repeat customers and instead of your competition‘s.
• Research what motivates your customers' behaviors and buying decisions. You need to know what drives and motivates customers.
• Uncover the real reasons why customers buy your product instead of a competitor's. As owner of a start up, ask people why they buy

your future competitors' product. This will help you uncover why they might buy yours. Ask yourself the following questions:

• What does our product or service do better than anyone else?
• How is our business model different from that of our competition? How could our product or service be different?
• What market category or niche is not being served by our industry?

Write a four to six (4-6) paragraph journal entry in which you:
Question 1: Identify the target market and your secondary market for your company.
Question 2: Describe your unique selling proposition (USP). Explain the key factors that make your company different than competitors within your industry. Describe the primary way in which the USP for your company targets the two (2) markets you identified in Question 1.
Example of a USP:
• My product is t-shirts and coffee mugs with fun and empowering logos for women.
• My target market is women ages 35-55, college educated, working full time. My secondary market trends a little younger at 25-35, women passionate about their professional life and their personal pursuits.
• My USP is "Be Authentic, no Apologies."
• My reasoning is I want women to buy my sassy slogans, because they want to show their authentic voice on a shirt or mug.

Reference no: EM13724407

Compare swing java gui components to awt components

Compare Swing Java GUI components to AWT components. Explain at least one way the components are similar and at least one way they are different. Provide examples to support

Explain the deadweight loss triangle

Use the PriceControls sheet to set a price floor at $120 per unit. Click the Show DWL button. Take a picture of the chart with this price floor. Explain the deadweight loss

Browser immediately checks data is correct. true or false

When a user enters data into a form then submits the form (typically, by clicking the Submit button), the browser immediately checks that the data is correct. True or False

Categories of personal productivity software packages

List at least five categories of personal productivity software packages. Then concentrate on one of these categories, and describe a representative product in that categor

What’s the probability that you win the tv

After hearing some protest about the plan, the organizers decide to award the prize by not returning the white balls to the box, thus ensuring that 1 of the 100 people will

Organize the product development process for product

This system uses a high-resolution camera to inspect drug labels to ensure they contain the proper information to meet the ever evolving governmental standards. Your task is

Shoppingbay is an online auction service

ShoppingBay is an online auction service that requires several reports. Design a flowchart or psuedocode [this is changed to Java program, since this is an old assignment

Explain steps to install apache on the operating system

One of the great benefits of the Apache web server is its wide range of OS and platform support. Apache will run on any Unix-like OS (e.g. Linux, Unix, Mac, Solaris, and Ber


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd