User Account

All Pages

Assignment on market segmentation

Assignment Help Business Management
Reference no: EM131168122

Assignment 1: Market Segmentation

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

  • Identify different segments of the market for launching this product.
  • Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Submit your response to the Discussion Area by Saturday, August 13, 2016. Be sure to properly cite your sources using APA; include your references and in-text citations.

Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Reference no: EM131168122

Questions Cloud

Establish a clear difference from retailers : What should online retailers do to establish a clear difference from retailers that have off line stores What should be the strategies for retailers with physical locations that intend to also establish themselves online
Write a review essay about fanie fouries lobola movie : Write a 1000 words review essay about Fanie Fourie's Lobola movie. It's an Afreican movie talks about the life of African female who fall in love with a white male.
Examples of regulatory programs : What are some other examples of regulatory programs that might be lack the regulatory oversight?
Learning about union organizations : Read Chapter 14: Understanding Unionization and Collective Bargaining. Go to "Exploring the Internet" on page 557. Select one of the four options-a, b, c, or d. If you select option a, visit one of the four sites.
Assignment on market segmentation : A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport roof covering for open-air parking lots.
What is groupthink and how did it affect the challenger : Describe the social complexities of the Space Shuttle Challenger explosion. Please start by reviewing the ATTACHMENT for background information on the event. What is "groupthink," and how did it affect the Challenger?
Should china have been admitted into the wto : Select a primate city within Southeast Asia, such as Manila or Bangkok. Learn more about the city's problems of over-urbanization (e.g., population crowding, homelessness, flooding, inadequate infrastructure). What strategies (if any) have been pr..
What has changed about the roles of women in the religion : What are common characteristics the assigned religion shares with the others? How is this religion responding to challenges in the modern world? What has changed about the roles of women in the religion over time?
Management and the flexiblity of pension plans : In the last few decades, changes have occurred in the way companies are providing some benefits. Some noteworthy trends are in the way pensions are being management and the flexiblity of pension plans. State and discuss on such trends

Reviews

Write a Review

Business Management Questions & Answers

  Improve the behavior and attitudes of organizational members

Describe methods used to assess the behaviors and attitudes of organizational members, and apply 1 model in an analysis of your organization.

  Critical comparison between using service contracts

Write a short report of no more than 750 words giving a critical comparison between using Service Contracts and Joint Venture agreements in the Oil and Gas industry.

  Organizational controls within general motors currently

What different kinds of organizational controls are functioning within General Motors currently?

  Explain a general partner of a mercantile partnership

Explain A general partner of a mercantile partnership Can by virtue of his acts, impose tort liability upon the other partners

  Illustrate what are the pros also cons of collecting data

Illustrate what are the pros also cons of collecting data online? Have we lost anything in moving to an online format for data collection?

  Explain discuss the statement marketers don''t create needs

Explain Discuss the statement "marketers don't create needs; needs pre-exist marketers

  Basic theories and principles or intention of health

Health and safety codes and regulations are intended to support the basic theories and principles or intention of health and safety regulation. How can they do this?

  Question regarding the international markting

1. How can ?rms maximize the opportunities offered when foreign governments act as facilitators of involvement? 2. How can ?rms minimize the inconvenience to their international operations when foreign governments act as regulators of inter..

  Differentiate the concepts of morality and social ethics.

Which of the following can be thought of as the answer to the fundamental questions of theoretical reason?

  Management committment and employee participationevaluate

management committment and employee participationevaluate management commitment and employee participation in an

  What are process flow structures

What are process flow structures and what structure does your organization rely on the most? How effective has the structure been in achieving organizational goals?

  Describe the main issues facing managers

Explain key concepts, theories and factors that influence behaviour in the TBWA organisation and relate individual differences in perception, learning, communication and attitudes.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd