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Assignment: Business Environment and Marketing Research
Using the Waters Bottling Company in Module, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 - Marketing Research & Target marketing.
Section - Market Research & Targeting (Module 2)
Market Research
Research Methods & Data MiningMarket Research Process
Consumer Behavior
B2C vs. B2BConsumer Decision Making ProcessFactors Affecting B2C and B2B consumer behavior
Market Segmentation
Market Segmentation ConceptsSegmentation ProcessSegmentation Strategies
Target Marketing
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