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Question: You have assigned the task as Market Manager to scan social media web sites and try to mitigate the negative consumer posting from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handed by the organizations. Asses a recommendation for better communication and explain why.
The paper
Must be two to four double-spaced pages in length (not including the title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center. Must used at least two scholarly sources in addition to the course text.
Title Page, Students Name, Course name and number, instructor's name and Date Submitted
In which of the following types of firms is the product manager MOST likely to rely on the Internet for direct customer feedback and new product ideas?
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