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You must submit a short paper of 3-5 pages in length, not including your cover page and references.
Analyze a company and find an article about breaches of security that has caused the company to reply publicly to its customers. Analyze the impact on the company and other e-business stories. Use relevant research and articles to support your opinion. You may wish to include reflections on how social media has increased consumer comfort sharing personal information and its impact on e-business as well.
Your paper should comply with APA Standards, bring in subject matter from your reading for the course and include your thoughts supported by class material.
write and submit an article review that focuses on ethics and social responsibility in marketing. Length: 3 pages, double spaced, typed, 12 pt. font, 1" margins.
Explain Entrepreneurial Business Plans and Each slide should have 200 words for speaker notes including citations and references.
Advertising Media and Integrated Marketing Communications-From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that..
Explain the logic of why each criterion should be important. On a relative scale of importance, assign a high, medium, or low weight to each of the 8 criteria
Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy
Research each of your companies for their level of ethics. Do they say one thing and do another? Write a brief summary paragraph including the ratings
Explain the various steps in developing the CRM strategy. Identify your customers by individual or household name and address and/or address
Marketing in Action Case- Real Choices at Walmart. Questions- What is the decision facing Walmart? What factors important in understanding this decision situation
Explain Research Proposal- Online vs Brick and Mortar Schools and do university students at a brick and mortar school get a better education than another
Describe the target customer for the product/service in terms of relevant characteristics that impact the marketing strategy, including location (how it should be reached) and buying habits.
Reviewing the information in this week's readings and sources you identify in your own research. Identifying areas about market research that are particularly interesting to you or that you would like to know more about
"Identify the various products and services within the destination that form an integral part of your overall tourism product. Create a matrix comprising various attributes
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