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Array of diverse functions and positive consequences

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1. When formulating a positioning strategy, a multiple-benefits approach is strongly suggested to satisfy many markets at the same time, because it alerts consumers to a wide array of diverse functions and positive consequences related to the product. (why F?)

2. One waste of advertising dollars is seen when a firm attempts to revive an ailing brand or boost a poor performance in a certain market by trying to reposition the brand in the consumer's mind. (why F?)

Reference no: EM131253271

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