Argument of form versus function

Assignment Help Marketing Management
Reference no: EM13892826

The argument of form versus function seems to come more into play with the more widespread use of credit by consumers which has helped to streamline the purchasing decision. With the massive expansion of the availability of credit since the 1970s people have been more likely to react on impulse and just buy what they want now and hope to be able to pay it off at some later date (Stavins, 2001). This highlights a perfect example of how marketers can tap into the "emotional power of design" (Keller & Kotler, 2012, p 332) and through this create a more rewarding experience for the consumer, but if consumers are not fully satisfied with how the product functions this could lead to dissatisfaction and ultimately buyer's remorse.

In my mind, this is an example of how many products are able to affect purchasing decisions with flashy packaging, but are not able to deliver on the actual functionality of the product. In most cases these types of products would be very easy to overcome by their competitors due to the lack of repeat business. A good example of this would be the Beats brand of headphones that have been shuffling around between many manufacturers and have really fancy packaging and design, but which many audiophiles consider to be not at all worth the excessive price and could help to explain why they have been shuffled around so much. In this case the brand image has not lived up to the hype and price tag of the item being sold and in the end your just paying for the name.

Reference no: EM13892826

Questions Cloud

What is your thought on developing a research proposal : Research Proposal Contents- What is your thought on developing a research proposal? What is the important for having research proposal in the early stages of research
The project will involve applying the concepts learned : The Project will involve applying the concepts learned in class to an analysis of a company using data from its annual report. Using the concepts from this course, you will analyze the strengths and weaknesses of the company and write a report either..
Differentiate between relevant costs/revenues : 1. Differentiate between relevant costs/revenues in choosing among alternatives such as "make money or buy", "lease or buy" and understand the importance of including not only quantitative but also qualitative factors in the decision making process.
Write paper that identify leadership strategy and motivation : Write a paper about identifying the leadership strategies and motivation of an identifiable figure on this social issue.
Argument of form versus function : The argument of form versus function seems to come more into play with the more widespread use of credit by consumers which has helped to streamline the purchasing decision.
Did the case require an immediate public health response : Which offices need to respond? How would you coordinate a response and Did the case require an immediate public health response?
Carbon footprint is the amount of greenhouse gas emissions : carbon footprint is the amount of greenhouse gas emissions
Prepare adjusting entries for the company : The following information was used to prepare adjusting entries for the company as of August 31, the end of the company's fiscal year.
Products to satisfy a need as we learned : We as consumers do tend to purchase certain products to satisfy a need as we learned earlier in this course, and through satisfying, those needs we also make decisions about those products purchased based on the way they use the product. The value..

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Find elasticity of demand of the function

What value of x maximizes revenue? What is the Maximum Revenue and find elasticity of demand of the function

  Competitive positioning and successful operation in global

negotiation and decision making styles dialoguecompetitive positioning and successful operation in the global market

  Explain significance of price in free market economic system

Explain the significance of "price" in a free market economic system. Identify and discuss the social responsibilities of a firm to the four stakeholders described in your text - customers, investors, employees and society.

  Litigation public relations can best be defined

Litigation public relations can best be defined as, An organization's social responsibility image is often determined by

  How do companies manage the flow of products

How do companies manage the flow of products and services from production to the final consumer? Explain with examples.

  Top ten core values in the american society

If you were part of a focus group participating in a research project to determine the top ten core values in the American society today, what contributions would you offer (list at least three)

  Transformational leadership style

One page on transformational leadership style and the charismatic leadership style are similar in many ways

  Marketing plan-strategy positioning and pricing

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan

  Justify why you ranked your first and last choices

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Justify why you ranked your first and last choices

  Explain and analyze the marketing of web sites

Explain and Analyze the marketing of Web sites and Describe the supply chain for the business area selected when in a brick and mortar environment

  How marketing costs are lower

How marketing costs are lower and show new market opportunities were created and How it helped income all year round, benefited the local market, and reduced expenses

  Explain important information about e-business question

Explain Important information about E-Business Question and Security is a critical issue for eBusinesses

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd