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Area of management of corporate branding

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Reference no: EM131045410

1. Who pioneered the concept ESI, Emotional Surplus Identity, in the area of Management of Corporate Branding?

2. Robert Kaplan and David Norton developed the concept which links company'scurrent actions to its long term goals. Name the concept?

3. Which management term is derived from the Greek word which means "Art of the General"?

Reference no: EM131045410

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